muji is like the Japanese version of IKEA, only, dare I say it... BETTER! I first heard of them when I saw the project they did with LEGO featured on designboom.
Similar to their furniture, clothing, housewares, and beauty products, muji's toy designs are innovative, thoughtful, beautiful and over the top charming! I definitely plan to stop by on my next NYC trip!
The thing that really blows me away however, is that on their website they use product video demonstrations that actually show the item in USE, instead of static photographs. Brilliant!
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